More than four years after its launch, the Nintendo Switch remains a unicorn among video game consoles. But that hasn’t stopped a lot of companies from dreaming about trying to capture some of that Switch magic for themselves, and now it seems Qualcomm may attempt to clone Nintendo’s hybrid device.
According to a new report from Android Police, Qualcomm—a company best known for making modems and mobile processors—is considering making its first retail device in years. It’s reportedly a gadget that, for all intents and purposes, would be Qualcomm’s take on a Nintendo Switch.
Based on non-final images of the devices, Qualcomm’s portable console is said to feature detachable controllers similar to Nintendo’s Joy-Cons, along with a central module that houses a display, processor, and other components, including a 6,000 mAh battery, Bluetooth, wifi, and more. And because this is Qualcomm we’re talking about, this rumored handset is also expected to come with 5G connectivity.
Like the Switch, Qualcomm’s rumored console is also expected to support video out capabilities when docked to a TV or external monitor, with additional on-board storage available via an SD card slot. Qualcomm’s home screen/launcher is said to be based on Android 12, and Qualcomm will apparently try to support a range of third-party game stores from publishers like Epic, Google, and others. It’s unknown if Qualcomm has plans to support cloud gaming services like Google Stadia or Nvidia’s GeForce Now, though just based on hardware, that probably wouldn’t be difficult to accommodate.
Qualcomm is reportedly eyeing a launch date sometime in early 2022 with a target price of around $300, with Qualcomm hoping to sell directly to consumers but also potentially opening up the device to partnerships with carriers and other retailers to help boost the device’s availability and presence.
Now, if you step back and think about it loosely, the idea does seem to have a little merit. Qualcomm is already one of the largest producers of mobile processors in the world, and compared to the Nvidia Tegra X1 chip currently used in the Switch (which was already a bit dated back in 2017 when Nintendo chose to use it to power the console), modern Qualcomm chips like the Snapdragon 888 or the Snapdragon 8cx Gen 2 would almost certainly have an advantage in both overall performance and power efficiency. And given Qualcomm’s expertise and extensive wireless IP holdings, the company could probably make a device with better wireless connectivity than Nintendo. After all, a Switch isn’t much more than a fancy smartphone with controllers bolted on its sides.
And yet, I think Qualcomm’s plans to make its own Switch clone will be an exercise in frustration.
Qualcomm’s first major hurdle is that it typically operates only as a B2B vendor, and aside from a handful of prototypes and reference devices, Qualcomm doesn’t really make retail devices meant for regular people. Qualcomm makes the chips, modems, and sensors that power many of the consumer gadgets we use every day, but the company doesn’t make those gadgets itself.
This transitions into Qualcomm’s second biggest challenge: the lack of brand recognition. Now there’s no doubt that Qualcomm is a hugely influential company. It produces the majority of mobile chips used in today’s Android phones and tablets. The problem is that people aren’t used to seeing Qualcomm as an actual brand. When people buy a Samsung phone, they’re not buying it solely because it has a Qualcomm processor. That’s just one of many components, and they’re buying the whole package. The logo that really matters is the one on the back of the device, be it a fruit or a name or something else, which is almost never Qualcomm’s. (And this doesn’t even factor in the reality that most people don’t have a choice about which chips get selected for use in the devices they buy.)
Earlier this month, rumors surfaced that Nintendo plans to release a revamped Switch console…
The third major argument against Qualcomm’s Switch clone is that Qualcomm doesn’t make content. I’ve said it before and I’ll say it again, the Switch is far from hardware perfection. Joy-Cons suffer from drift, the Switch still doesn’t really support Bluetooth audio, its screen isn’t particularly colorful or sharp, and its performance isn’t all that impressive either.
But what Nintendo does have is a huge library of content, recognizable mascots, and that general “Nintendo magic” that makes everything feel fun and whimsical. When the Switch launched, it debuted alongside what is arguably the best Zelda game ever. What could Qualcomm possibly have in store that can compete with that? No company does more with less performance than Nintendo, with Nintendo managing to outsell the much more powerful competing Xbox and PlayStation consoles from Microsoft and Sony.
Granted, Android Police’s report mentioned that Qualcomm is looking to support third-party games stores, which could make games like Fortnite, Genshin Impact, and other popular titles available on Qualcomm’s handheld. But it’s important to remember that anyone playing those games already has a device to play it on, which means Qualcomm has to deliver something unique that no other device has, which seems like a real challenge consider how hard Qualcomm is cribbing from Nintendo’s playbook. Ask yourself: What special feature could Qualcomm implement on its Switch clone that would make you choose it over an actual Switch or traditional console?
CES is generally for one of two things: companies showing off consumer gadgets that will go on sale
But then things get even trickier if you believe recent reports that Nintendo could released a revamped Switch with better performance and a more premium display potentially before the end of the year. If Nintendo can deliver, that would make any handheld console Qualcomm can deliver in early 2022 even less attractive.
But perhaps the biggest argument against Qualcomm’s rumored Switch clone are all the other Switch clones that have failed to gain significant traction. Last year at CES, Dell showed off a PC-based Switch-like concept device called Project UFO, but after more than 14 months, we still haven’t gotten any updates about Project UFO ever hitting the market. And this year, Lenovo teamed up with NEC to create the LaVie Mini, which is another Switch clone with removable controllers built from PC parts.
And then there are lesser-known companies like GPD who make neat little devices like the Win 3, not to mention the millions of phones that can be converted into a portable console via controller accessories or touch controls. It’s been four years since the Switch came out, and to think that Qualcomm—a company that doesn’t make consumer gadgets—will be able to recreate the success of the Switch when countless others have tried and failed seems like a herculean task.
I’m not going to say Qualcomm’s portable console plans are 100% doomed, but from where I’m sitting, the odds of victory seem slim at best.
And yet, I’m still incredibly curious to see them try. Heck, maybe Qualcomm can stumble onto a winning formula, or somehow the growth of 5G will radically change how we use handheld consoles. (It’s unlikely in the short term, but hey, who knows). So let me ask you, is a portable video game console made by Qualcomm something you’d like to see?